{"title":"Pira Luigi","description":null,"products":[{"product_id":"pira-langhe-nebbiolo-2024","title":"Pira Langhe Nebbiolo 2024","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003eLuigi Pira Langhe Nebbiolo is a still red wine that elegantly expresses the character of its territory. To the eye, it displays an intense garnet red colour, revealing fruity and spicy aromas enhanced by delicate leather notes. On the palate, it is \u003cstrong\u003esmooth and enveloping\u003c\/strong\u003e, supported by a structure of \u003cstrong\u003esweet and fine tannins\u003c\/strong\u003e that lead to a \u003cstrong\u003egood persistent finish\u003c\/strong\u003e. To fully appreciate its sensory profile, it is ideally paired with flavourful filled pasta, roasted meats or mature cheeses.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThis Piedmontese red is produced in the municipality of Serralunga d’Alba, within the renowned hilly area of the Langhe. Luigi Pira’s vineyards thrive on \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e, situated at around three hundred and ten metres above sea level. The favourable south and south-west exposure ensures optimal sunlight for regular ripening of the grapes, shaping a wine with a defined structure and pronounced \u003cstrong\u003espicy sensations\u003c\/strong\u003e. The Pira family cultivates their thirteen hectares, maintaining a strong \u003cstrong\u003ehistorical connection\u003c\/strong\u003e with these hills since the late nineteenth century.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eVinification involves harvesting the Nebbiolo grapes and then \u003cstrong\u003efermenting in stainless steel\u003c\/strong\u003e at a controlled temperature, which lasts for about eighteen to twenty days. Afterwards, the wine matures for nine months in \u003cstrong\u003eSlavonian oak barrels\u003c\/strong\u003e. This stage is essential to smooth the tannic structure and preserve a \u003cstrong\u003eclear varietal character\u003c\/strong\u003e, ensuring excellent structural balance. It is recommended to let the wine breathe for an hour before serving, so it can fully express its potential.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eThe Luigi Pira winery is deeply rooted in the \u003cstrong\u003ehills of Serralunga d’Alba\u003c\/strong\u003e, a region to which the family has been connected since the late nineteenth century. Dedicated to excellence since the first bottlings in the 1990s, the estate preserves an authentic Piedmontese heritage. Under the guidance of oenologist Gianpaolo Pira, the \u003cstrong\u003evineyards at 310 metres above sea level\u003c\/strong\u003e thrive on calcareous-clay soils with an ideal south and south-west exposure. Every bottle produced from these thirteen hectares enhances the quality of the grapes, offering a sip that remains true to \u003cstrong\u003elocal tradition\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pira Luigi","offers":[{"title":"Default Title","offer_id":45116804825259,"sku":"56608","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/6789\/2395\/files\/pira-langhe-nebbiolo-2024_56608_1_0cf37311-d726-4672-bb5c-6f4dff075bdc.webp?v=1773767672"},{"product_id":"pira-barolo-marenca-2022","title":"Pira Barolo Marenca 2022","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003eBarolo Marenca by Pira Luigi is a still red wine that embodies the elegance and power of Nebbiolo. This wine displays a structured and complex sensory profile, typical of the Serralunga area. Visually, it presents an intense garnet red colour, while on the nose it reveals a fresh and multifaceted bouquet. The aromas intertwine notes of \u003cstrong\u003eforest fruits\u003c\/strong\u003e with clear hints of vanilla, chocolate and aromatic herbs. On the palate, it is \u003cstrong\u003evigorous and persistent\u003c\/strong\u003e, supported by remarkable extractive richness. The weave of \u003cstrong\u003elively and pleasant tannins\u003c\/strong\u003e, refined through expert use of wood, ensures a balanced tasting experience and is predisposed to long ageing.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThe grapes come from the historic \u003cstrong\u003eMarenca vineyard\u003c\/strong\u003e, located in Serralunga d’Alba. The wine’s distinctive character derives from the \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e, which impart a solid structure and great ageing potential. The rows are situated at around three hundred and fifty metres above sea level, with a south-southwest exposure that favours perfect ripening of the Nebbiolo. The Pira Luigi winery, linked to these lands since the late nineteenth century, tends the vines with the aim of enhancing the \u003cstrong\u003eterritorial vocation\u003c\/strong\u003e, offering an authentic and sincere interpretation of the Langhe landscape.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eVinification involves \u003cstrong\u003etemperature-controlled fermentation\u003c\/strong\u003e in horizontal fermenters, lasting around seven to ten days. This is followed by the crucial maturation phase: \u003cstrong\u003eageing in barrels\u003c\/strong\u003e, divided between new and second-use wood, continues for twenty-four months, helping to smooth the tannic texture of the Nebbiolo. A further eight months’ rest in bottle allows the wine to reach its final harmony. To best appreciate the clarity of this Barolo, it is recommended to \u003cstrong\u003edecant for one hour\u003c\/strong\u003e, serving the wine at a temperature between eighteen and twenty degrees.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eThe Marenca by Pira Luigi embodies the soul of the hills of Serralunga d’Alba, enhancing the prized \u003cstrong\u003epure Nebbiolo\u003c\/strong\u003e grapes grown on calcareous-clay soils. The result of a family tradition dating back to the late nineteenth century, the wine matures for twenty-four months in wood, developing a complex bouquet with hints of wild berries, chocolate and vanilla. On the palate, this extraordinary \u003cstrong\u003eBarolo DOCG\u003c\/strong\u003e reveals itself as vigorous and enveloping, supported by vibrant and well-polished tannins that ensure it has \u003cstrong\u003eexceptional longevity\u003c\/strong\u003e and an unforgettable sip.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pira Luigi","offers":[{"title":"Default Title","offer_id":46075812642987,"sku":"59916","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/6789\/2395\/files\/pira-barolo-marenca-2022_59916_1_71c90c63-510f-4957-920c-1ec3de237bff.webp?v=1776442469"},{"product_id":"pira-barolo-vignarionda-2022","title":"Pira Barolo Vignarionda 2022","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003eBarolo Vignarionda by Pira Luigi is a still red wine made from \u003cstrong\u003eNebbiolo\u003c\/strong\u003e grapes. In the glass, it displays a \u003cstrong\u003edeep garnet red\u003c\/strong\u003e colour, a prelude to a dense and complex aromatic profile. Fragrant notes of cherry, blackberry jam and spices emerge, enriched by hints of cocoa, coffee beans, liquorice and intriguing \u003cstrong\u003ebalsamic nuances\u003c\/strong\u003e. On the palate, it offers a powerful, generous sip with a significant tannic structure. A vibrant freshness leads the tasting towards a long and extremely precise finish, confirming the solid structure of this great Piedmontese wine.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThis red originates from the renowned Barolo area, specifically from the \u003cstrong\u003eVigna Marenca\u003c\/strong\u003e in \u003cstrong\u003eSerralunga d’Alba\u003c\/strong\u003e. The rows of vines, situated at an altitude of three hundred and thirty metres with a south-west exposure, take root in \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e that give the wine a distinct identity and impressive structure. In this prestigious corner of Piedmont, the Pira Luigi winery has been operating since 1950. Under the guidance of oenologist Gianpaolo Pira, the vineyards produce grapes capable of expressing the deep soul of their terroir with rigour and authenticity.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eThe vinification process begins with the fermentation of the must in \u003cstrong\u003ehorizontal fermenters\u003c\/strong\u003e at a controlled temperature for about seven to ten days. The \u003cstrong\u003eageing\u003c\/strong\u003e phase is fundamental for the evolution of the aromatic profile and involves a rest of twenty-four months in \u003cstrong\u003enew French oak barrels\u003c\/strong\u003e, a technical choice aimed at providing structure and smoothing the tannic texture. Thanks to a yield per hectare kept between fifty and fifty-five quintals, the winery guarantees raw material of the highest quality. Its marked propensity for ageing ensures this wine has excellent longevity, estimated at up to fifteen years.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eOriginating from the prestigious terroir of Serralunga d’Alba, \u003cstrong\u003ePira Barolo Vignarionda\u003c\/strong\u003e embodies the winemaking excellence that has distinguished the family estate since 1950. This elegant red is produced from pure Nebbiolo grapes grown in the Vigna Marenca, located on \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e at an altitude of 330 metres. The meticulous work of the 2022 vintage, overseen by oenologist Gianpaolo Pira, culminates in a slow maturation of 24 months in \u003cstrong\u003enew French oak barriques\u003c\/strong\u003e, resulting in a structured wine capable of a fascinating evolution over 10-15 years.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pira Luigi","offers":[{"title":"Default Title","offer_id":46075812970667,"sku":"59917","price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/6789\/2395\/files\/pira-barolo-vignarionda-2022_59917_1_b4a72681-d5c0-4681-8a0c-3b391c4eda59.webp?v=1776676537"},{"product_id":"pira-barbera-dalba-superiore-2024","title":"Pira Barbera d'Alba Superiore 2024","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003ePira's Barbera d’Alba Superiore presents an intense \u003cstrong\u003eruby red colour\u003c\/strong\u003e. On the nose, it reveals an elegant profile, where \u003cstrong\u003eforest fruits\u003c\/strong\u003e and spicy notes blend in harmonious balance. The palate is full-bodied and enveloping, supported by a lively, well-integrated acidity. This red wine pairs beautifully with red meats, lamb, robust first courses and mature cheeses, expressing itself best after \u003cstrong\u003ean hour of decanting\u003c\/strong\u003e.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThe Barbera grapes come from the \u003cstrong\u003emunicipality of Roddino\u003c\/strong\u003e, from a vineyard situated at 420 metres above sea level. The south-west exposure encourages consistent ripening, while the \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e provide a precise aromatic definition. Careful agronomic management keeps yields low, allowing for concentrated fruit that translates into a broad palate and a pronounced \u003cstrong\u003esense of fullness\u003c\/strong\u003e.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eVinification begins with \u003cstrong\u003etemperature-controlled fermentation\u003c\/strong\u003e in stainless steel tanks for about fifteen to eighteen days. Afterwards, the wine matures in \u003cstrong\u003eSlavonian oak barrels\u003c\/strong\u003e for twelve months, a stage that enriches the spicy texture without masking the primary varietal character. This process ensures the ideal balance between power and freshness, offering a \u003cstrong\u003ered of great depth\u003c\/strong\u003e with a harmonious progression.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eThe Barbera d’Alba DOC Superiore by Pira Luigi originates in Roddino from vines planted in 2000 at an altitude of 420 metres. Rooted in \u003cstrong\u003ecalcareous-clay soils\u003c\/strong\u003e with excellent south-west exposure, these plants provide a raw material of absolute quality. The winery enhances this richness with a production limited to ten thousand bottles. After fermentation at a controlled temperature, a \u003cstrong\u003etraditional maturation\u003c\/strong\u003e of twelve months in Slavonian oak barrels seals the authentic and elegant character of this great wine from \u003cstrong\u003ePiedmont\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pira Luigi","offers":[{"title":"Default Title","offer_id":46075813265579,"sku":"59918","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/6789\/2395\/files\/pira-barbera-d-alba-superiore-2024_59918_1_201301d5-28d5-4637-9745-81051da1b5b3.webp?v=1775830149"},{"product_id":"pira-barolo-margheria-2022","title":"Pira Barolo Margheria 2022","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003ePira Barolo Margheria is a red wine that faithfully represents the renowned Barolo denomination. Made from Nebbiolo grapes, it displays a \u003cstrong\u003egarnet red colour\u003c\/strong\u003e and develops an intense aromatic profile, featuring notes of fruit and flowers enriched by hints of leather and fresh hay. On the palate, it shows a \u003cstrong\u003estructured body\u003c\/strong\u003e, excellently supported by the pleasant tannins characteristic of the grape variety. Its \u003cstrong\u003eoverall balance\u003c\/strong\u003e makes it the ideal companion for rich pasta dishes, red meats, pork-based preparations, game, and mature cheeses.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThis wine originates in Piedmont, on the \u003cstrong\u003ehills of Serralunga d’Alba\u003c\/strong\u003e, a region with a historic connection to the Luigi Pira winery dating back to the late nineteenth century. The vines benefit from an ideal \u003cstrong\u003esouthern exposure\u003c\/strong\u003e at an altitude of three hundred and forty metres. The roots delve into \u003cstrong\u003eclay-limestone soils\u003c\/strong\u003e, a key factor in giving the structure a pronounced and deep tannic texture. The meticulous management of the estate’s vineyards, with limited yields, ensures the perfect integrity of every single bunch.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eWork in the winery begins with careful vinification carried out in \u003cstrong\u003ehorizontal fermenters\u003c\/strong\u003e. This is followed by \u003cstrong\u003etemperature-controlled fermentation\u003c\/strong\u003e for a period of twelve to fifteen days, a crucial timeframe to allow for the correct extraction of the phenolic profile. The process is completed with a long \u003cstrong\u003etwenty-four month maturation\u003c\/strong\u003e in wooden barrels. This maturation phase, overseen by oenologist Gianpaolo Pira, defines the rigorous character and profound identity of this wine.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eThe Barolo Margheria by \u003cstrong\u003ePira Luigi\u003c\/strong\u003e has its roots in the prestigious hills of \u003cstrong\u003eSerralunga d’Alba\u003c\/strong\u003e, a region to which the family has been intimately connected since the late nineteenth century. The estate, founded in 1950, preserves a passion handed down through generations and has been bottling its own wines since the early 1990s. Under the careful guidance of oenologist Gianpaolo Pira, the estate’s 13 hectares now produce a \u003cstrong\u003eBarolo DOCG\u003c\/strong\u003e that expresses the authentic historical identity of Piedmont in a production of around 65,000 exclusive bottles per year.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pira Luigi","offers":[{"title":"Default Title","offer_id":46075813855403,"sku":"59919","price":58.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/6789\/2395\/files\/pira-barolo-margheria-2022_59919_1_026fb6f9-6608-4dd4-a8ed-0b409ba64188.webp?v=1776676543"},{"product_id":"pira-barolo-serralunga-2022","title":"Pira Barolo Serralunga 2022","description":"\u003ch3\u003eWhat kind of wine it is\u003c\/h3\u003e\u003cp\u003ePira Barolo Serralunga by Pira Luigi is a still red wine that embodies the essence of Piedmontese \u003cstrong\u003eNebbiolo\u003c\/strong\u003e. Originating from the prestigious \u003cstrong\u003eBarolo\u003c\/strong\u003e area, it displays a garnet colour enriched with orange hues. On the nose, freshness emerges alongside distinct notes of leather, hay, earth and spices. On the palate, it offers a pleasant softness, achieving a harmonious \u003cstrong\u003etaste balance\u003c\/strong\u003e between lively acidity and a well-defined tannic structure. The finish is long and persistent, confirming a solid and elegant style.\u003c\/p\u003e\u003ch3\u003eWhere it comes from\u003c\/h3\u003e\u003cp\u003eThis wine is produced in \u003cstrong\u003eSerralunga d’Alba\u003c\/strong\u003e, an area of Piedmont with a deep winemaking tradition. Pira Luigi manages the estate with great care, enhancing vineyards that stretch over thirteen hectares. The soil, characterised by a \u003cstrong\u003ecalcareous-clay\u003c\/strong\u003e composition, gives the wine a particular tension and a well-defined tannic structure. The production faithfully reflects the local \u003cstrong\u003evineyard landscape\u003c\/strong\u003e, bringing the authenticity of a unique territory to the glass.\u003c\/p\u003e\u003ch3\u003eHow it is produced\u003c\/h3\u003e\u003cp\u003eVinification involves the use of \u003cstrong\u003ehorizontal fermenters\u003c\/strong\u003e at controlled temperature for a period between twelve and fifteen days. Afterwards, the wine rests for twenty-four months of ageing in wooden \u003cstrong\u003ebarrels\u003c\/strong\u003e, allowing for a gradual and complex maturation of its structure. At the table, it proves an ideal companion for structured first courses and pork-based dishes. Its texture enhances the intense flavour of \u003cstrong\u003egame\u003c\/strong\u003e and pairs excellently with mature cheeses.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eBorn in \u003cstrong\u003eSerralunga d’Alba\u003c\/strong\u003e, in the historic winery founded in 1950 by Luigi Pira, this wine encapsulates the authentic essence of Nebbiolo grown on fertile calcareous-clay soils. The expert vision of oenologist Gianpaolo Pira guides a meticulous process, culminating in a \u003cstrong\u003e24-month maturation\u003c\/strong\u003e in large wooden barrels. 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The absence of wood ageing enhances the \u003cstrong\u003esmoothness of the sip\u003c\/strong\u003e and preserves the original aromatic fragrance, resulting in a harmonious and well-defined wine.\u003c\/p\u003e \u003cdiv\u003e\n\u003ch3\u003eHistory and Curiosities\u003c\/h3\u003e\n\u003cp\u003eLuigi Pira's Dolcetto d’Alba DOC originates in Serralunga d’Alba, in a region where these grapes have been cultivated since the late nineteenth century. The 2025 vintage is a pure expression of Piedmontese tradition, the result of vineyards facing north on an excellent \u003cstrong\u003ecalcareous-clay soil\u003c\/strong\u003e. The rigorous \u003cstrong\u003evinification in steel\u003c\/strong\u003e at a controlled temperature, combined with eight months of ageing, preserves the vibrant and fresh notes of cherry. 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